Xochi Adame

Sr. Full Stack Marketer | Tech, B2B & Startups

Xochi Adame

Check out Xochi's professional writing samples...



Press Release | Series A Funding Announcement

Mobile Freight Leader Transfix Raises $12m Series A - Canvas Ventures Leads "Uber of Trucking" to Revolutionize Freight Shipping ...Canvas Ventures Leads "Uber of Trucking" to Revolutionize Freight Shipping. (Marketwired - November 10, 2015) - Transfix, a leading mobile and software-enabled trucking brokerage, today announced $12 million in Series A funding led by Canvas Ventures. Existing investors participating in the round include Lerer Hippeau Ventures, Founder Collective and Bowery Capital.

2013 Gold MarCom Award Winner | White Paper

In the era of digital disruption, customer service models that adapt to the needs of new consumers will deliver exceptional, frictionless experiences across touchpoints.
Forward Report Link to Story

2012 MarCom Awards Honorable Mention | Feature Article

Digital's Ultimatum: Disrupt or Be Disrupted (Published in print and online for Perspectives magazine)
Perspectives Magazine Link to Story

Becoming Innovative: The Associational Imperative

Innovation is reaching a high level of maturity among organizations. The ability to understand the thought patterns and behavioral traits that form the foundations of successful innovations has largely contributed to the development of fine-tuned methods for driving new creative ideas and cultural change. Fail fast and safe? Sure, iterate away. But fortunately, much of the guesswork surrounding how to innovate has become more empirically based.
CEO Executive Book Club Link to Story

CDS Global Announces eEditions, the Media Industry’s First Solution to Consolidate Metrics on Sales of Magazines across Digital Newsstands

eEditions gathers customer data across digital vendors including Amazon, Barnes & Noble and Zinio to provide actionable, aggregated sales reporting and data management for magazine publishers. Customer data from Apple will be made available in early October. For over 40 years, CDS Global has provided complex data and order management to the media industry.
Press Release Link to Story

Digital: The Supernova Disruptor

“Digital disruption” is a tweaked version of the 1995 concept “disruptive technologies,” coined by Harvard Business School professor Clayton Christensen. It refers to the enormity of disruption taking place in the digital space. “Disruption” describes the process by which novel, impractical technologies existing in virtually un-heard of markets evolve into something completely new and useful to the mainstream consumer, thereby usurping established markets with such rapidity and force that long-time industry leaders fail to see it coming.

Customer Service: Not Just Social, Emotional

There’s a new type of consumer on the block – one that’s growing extremely fast and runs the sociographic and demographic gamut. One that doesn’t need to Google the best product or price.

CDS Global Launches eHub Time-Based Digital Subscription Solution for Magazine Publishers

CDS Global, the world’s largest business process outsourcer to the magazine publishing industry, today announced the launch of eHub, its time-based digital subscription and online payment solution. eHub offers subscription management, real-time entitlement authentication and recurring payment processing to digital content providers. This platform expansion is fully integrated with CDS Global’s current suite of turn-key order management, customer support and payment processing services.
Press Release Link to Story

Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction

When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Forward Report Link to Story

Drucker and Innovation: When to take Industry Change Seriously

Andy Grove stresses the need to identify “strategic inflection points,” those moments in a company’s history when its very foundation changes completely, often as a result of what Clayton Christensen calls “disruptive technologies,” or new technologies that have been adopted by the mainstream so rapidly that they transform and dominate a market practically overnight.
CEO Executive Book Club Link to Story

Magazines Reinvented: 12 Lessons from Hearst’s Troy Young, Part 1.

Troy Young has recently joined Hearst Magazines as President of Digital Media. Young is formerly president of SAY Media, the San Francisco media startup that produces cutting-edge brands such as leading tech blog ReadWrite. With two decades of digital experience under his belt, including several co-invented advertising patents, Young has built a reputation for launching innovative media brands and award-winning ad platforms. Under Young’s direction, SAY Media became a $100 million company in just two years. Now, Young will participate in Hearst’s digital direction. For a publisher serious about accelerating its focus on digital revenues and social-mobile engagement, what, according to Young, are the critical first steps? I recently had a discussion with Young. It’s clear that for Young, creative problem solving is a passion. Young provided 12 essential lessons for magazine publishers everywhere. Here’s a look at key highlights from the first six – the next six to be found in part two.
Forward Report Link to Story

Altimeter Reports on Converged Media: Place your Bets on Trifecta to Win this Digital Race

2012 has been called the year when convergence finally migrated from being a mere buzz term to reality. Single devices, such as televisions, mobile devices and gaming systems, have successfully incorporated multiple, formerly separate, technologies. Similarly, media is now witnessing its own true convergence: the convergence of content.