Troy Young has recently joined Hearst Magazines as President of Digital Media. Young is formerly president of SAY Media, the San Francisco media startup that produces cutting-edge brands such as leading tech blog ReadWrite.
With two decades of digital experience under his belt, including several co-invented advertising patents, Young has built a reputation for launching innovative media brands and award-winning ad platforms.
Under Young’s direction, SAY Media became a $100 million company in just two years. Now, Young will participate in Hearst’s digital direction.
For a publisher serious about accelerating its focus on digital revenues and social-mobile engagement, what, according to Young, are the critical first steps?
I recently had a discussion with Young. It’s clear that for Young, creative problem solving is a passion.
Young provided 12 essential lessons for magazine publishers everywhere. Here’s a look at key highlights from the first six – the next six to be found in part two.